好的建站用戶體驗(yàn)，從字面上理解用戶體驗(yàn)就是用戶對(duì)產(chǎn)品或服務(wù)的感覺。這樣說似乎太空洞，像白開水。那么怎樣解釋才更有意義呢，咱們先來看看學(xué)術(shù)的解釋。

ISO將其定義為 “人們對(duì)于針對(duì)使用或期望使用的產(chǎn)品、系統(tǒng)或者服務(wù)的認(rèn)知印象和回應(yīng)”。因此，用戶體驗(yàn)是主觀的，且其注重實(shí)際應(yīng)用時(shí)的產(chǎn)生的效果。ISO定義的補(bǔ)充說明有著如下解釋：用戶體驗(yàn)，即用戶在使用一個(gè)產(chǎn)品或系統(tǒng)之前、使用期間和使用之后的全部感受，包括情感、信仰、喜好、認(rèn)知印象、生理和心理反應(yīng)、行為和成就等各個(gè)方面。該說明還列出三個(gè)影響用戶體驗(yàn)的因素：系統(tǒng)，用戶和使用環(huán)境。

ISO defines it as "people's perception and response to products, systems, or services that are used or intended to be used."". Therefore, the user experience is subjective, and its focus on the actual application of the results. ISO definition of the supplement is explained as follows: user experience, that is, the user using a product or system before, during and after all the feelings, emotions, beliefs, preferences, perceptions, the reaction of physiology and psychology, behavior and achievements in all aspects. The description also lists three factors that affect the user experience: the system, the user and the use of the environment.

根據(jù)以上定義，參照建網(wǎng)站的行業(yè)特點(diǎn)，用戶體驗(yàn)應(yīng)該是客戶對(duì)建網(wǎng)站全過程的內(nèi)心感受以及網(wǎng)站本身的使用感受。也就是說包括兩部分，建站過程的體驗(yàn)與網(wǎng)站本身的體驗(yàn)。

建站過程的體驗(yàn)是客戶在建網(wǎng)站的全過程中的用戶體驗(yàn)。首先是結(jié)識(shí)建站公司，包括通過百度競價(jià)、自然搜索或網(wǎng)絡(luò)推廣得知建站公司信息，對(duì)建站公司發(fā)布的推廣信息的感受，如果是通過彈窗來的廣告信息，第一感覺就不會(huì)好。其次是與建站公司業(yè)務(wù)員溝通討價(jià)還價(jià)的過程中的體驗(yàn)，如果業(yè)務(wù)員不善于引導(dǎo)客戶的思維，而是跟在客戶思維后面，往往會(huì)在價(jià)格及付款方式上產(chǎn)生嚴(yán)重沖突，導(dǎo)致客戶體驗(yàn)不好。再次是與網(wǎng)站設(shè)計(jì)師溝通，對(duì)網(wǎng)站風(fēng)格、導(dǎo)航、頁面、架構(gòu)以及后臺(tái)等方面有不同理解，造成客戶體驗(yàn)不好。最后是與售后人員的沖突，比如交貨時(shí)間、超額改動(dòng)的加款等方面產(chǎn)生沖突，導(dǎo)致客戶體驗(yàn)不好。

Site itself, the experience of course is the feeling of the site itself, such as the appearance of understanding have differences lead to the customer experience is not good, on site using inconvenient negative feelings, such as looking for a content need to click 5 times, or look for the button to two minutes and so on, so the good construction site user experience is Gao Yan value appearance and convenient use, this app is often compared to the site do better, simple app to today's headlines as the representative, complexity of the app to micro channel as the representative, they are well represented. As bad rep to 360 security guards as the representative and harassing calls blocking you like, but it is not only user mark, also frenzied require users Tucao, only by the merciless fate of unloading. From here can be seen how to improve the user experience of the construction site. Website of a lot of the site of the company are hung like GUIDEC enterprise QQ communication tools, floating in the web pages, like a fly in the ears buzzing, users will feel? Want to see your company to build a website case must first drive away the flies, and some even just get rid of it and appear, it is annoying. Users to your site needs to understand your company's information, including the size of the company, the technical team, the company profile, the previous case, service charges and other information.

網(wǎng)站本身的體驗(yàn)當(dāng)然就是對(duì)網(wǎng)站本身的感覺，比如對(duì)外觀理解有差異導(dǎo)致客戶體驗(yàn)不好，對(duì)網(wǎng)站使用不方便的不良感受，比如找一個(gè)內(nèi)容需要點(diǎn)擊5次，或者尋找按鈕要兩分鐘等等，所以優(yōu)秀的建網(wǎng)站用戶體驗(yàn)是高顏值的外觀加極方便的使用，這方面APP往往比網(wǎng)站做得更好，簡單的APP以今日頭條為代表，復(fù)雜的 APP以微信為代表，他們都是好的代表。至于壞的代表以360安全衛(wèi)士為代表，騷擾來電攔截功能是大家喜歡的，但它不但要用戶標(biāo)記，還喪心病狂地要求使用者吐槽，只有被無情卸載的下場。從這里可以看出怎么才能提高建網(wǎng)站的用戶體驗(yàn)。很多建站公司網(wǎng)站都掛著商務(wù)通企業(yè)QQ之類的通訊工具，漂浮在網(wǎng)頁頁面上，就像一只蒼蠅在耳邊嗡嗡，用戶會(huì)是什么感覺？想看你公司建網(wǎng)站案例必須要先趕走蒼蠅，有些甚至剛趕走它又出現(xiàn)了，令人心煩。用戶來你的網(wǎng)站需要了解你公司的信息，包括公司規(guī)模、技術(shù)團(tuán)隊(duì)、公司簡介、既往案例、服務(wù)收費(fèi)等信息。

最后，好的建網(wǎng)站的用戶體驗(yàn)是能夠提供超出預(yù)計(jì)的驚喜，因此，如果建站公司能夠提供驚喜則一切皆有可能。-長沙網(wǎng)站建設(shè)