In network marketing, there are many factors affecting ranking, but not only exists on the site itself optimization, user behavior is one of the important factors affecting ranking, today we explain what the user behavior can affect the website promotion, convenient everybody stationmaster friends after the SEO to optimize the time can pay attention to these places.

　　1.點擊率
　　網(wǎng)站頁面在網(wǎng)絡(luò)營銷搜索結(jié)果中被點擊的比例。雖然點擊率主要是由排名先后決定的，但是由于網(wǎng)站的知名度、用戶體驗、標題寫作等方面的差別，有的網(wǎng)頁也可能排名靠后，卻有比較高的點擊率。所有搜索引擎都記錄搜索結(jié)果的點擊率，發(fā)現(xiàn)某些頁面有超出所在網(wǎng)站推廣排名位置應(yīng)該有的平均點擊率，可能認為這些頁面對用戶更有用，因而給予更高的排名。
　　這也就是所謂的“點擊器”對網(wǎng)站排名有是有效果的原因，尤其是對百度。不過使用過點擊器的人會發(fā)現(xiàn)，通過模擬點擊提高排名效果并不持久，因為網(wǎng)絡(luò)營銷搜索引擎已有防范措施。

1、click rate

Web page in network marketing search results by clicking on the proportion of. Although the hit mainly by the ranking order of decisions, but due to the popularity of the website, user experience, headline writing and other aspects of the differences, some webpage may also be higher on the list, but has a relatively high hit rate. All search engines search results CTR, found some pages have beyond the website promotion position should be some average click-through rate, may consider these pages to the user is more useful, thus giving a higher ranking.

  This is the so-called" click" on the website there is a cause of effect, especially on baidu. But use the clicker people will find that, through the simulation on improving the ranking effects are not lasting, because the network marketing search engine for preventive measures.

　　2.網(wǎng)站流量和Alexa排名
　　這是最直接、誤差也最大的因素。尤其是Alexa排名，由于樣本分布不均勻，又容易作弊，與網(wǎng)站真實流量往往相差很大，不過網(wǎng)站流量在一定程度上可以說明網(wǎng)站推廣受歡迎的程度。

  2、web traffic and Alexa ranking

  This is the most direct, error is the biggest factor. Especially the Alexa rankings, due to sample distribution is not uniform, and easy to cheat, and the website is true flow tend to vary greatly, but traffic to a certain extent, can explain the popularity of Web site promotion.

　　3.用戶特征
　　不管是新用戶還是老用戶，一個用戶多次返回訪問同一個網(wǎng)站，說明這個網(wǎng)站有用處，應(yīng)該給予更好的網(wǎng)絡(luò)營銷排名。如果用戶本身是哪個領(lǐng)域的專家，他也可能對所訪問網(wǎng)站推廣的排名有影響。

3、user characteristics

Whether it is new or regular user, a user repeatedly return visits the same site, this site useful, should give better network marketing ranking. If the user is in itself which experts in the field, he may also have to visit website promotion rank has effect.

　　4.網(wǎng)站黏度
　　彈出率、訪問時間、訪問頁面數(shù)這些反映網(wǎng)站黏度的指標，也都可以被工具條記錄。彈出率越低，停留時間越長，訪問頁面數(shù)越多，說明網(wǎng)站用戶體驗越好，可能對網(wǎng)絡(luò)營銷排名有正面影響。另外，目前有很多查詢網(wǎng)站黏度的工具，比如站長統(tǒng)計、百度統(tǒng)計、騰訊統(tǒng)計等等，本人SEO博客就添加了站長統(tǒng)計工具在首頁頁腳。

4、website viscosity

Bounce rate, access time, access the page number which reflect the website viscosity index, also can be tools records. Bounce rate is lower, the longer residence time, access to the page number, description of Web site user experience better, may have a positive effect on network marketing ranking. In addition, there are a lot of query website viscosity tools, such as stationmaster statistic, statistic, statistic and so on Baidu Tencent SEO blog, I added a stationmaster statistic tools in the page footer.

　　5.社會化媒體網(wǎng)站
　　目前百度旗下推出百度分享功能，百度分享里收集各大社會化媒體網(wǎng)站推廣平臺，每分享一個平臺百度就代表有一個人喜歡，其實這個百度分享也是有助于排名的因素之一，用戶分享的越多說明用戶越喜歡這個網(wǎng)站，是有可能將排名往前提的。另外，社會化媒體是一個很好的推廣平臺。

5、social media sites

At present, Baidu 's launch Baidu Baidu share share function, in the collection of the social media website promotion platform, each sharing a platform on behalf of someone like Baidu Baidu, this share is also contribute to the ranking factor, the more users to share the user more like this website, it is possible to be ranked ahead of. In addition, social media is a very good promotion platform.

　　6.品牌名稱搜索
　　如果某個品牌名稱或域名本身被很多用戶搜索，這個品牌的網(wǎng)絡(luò)營銷官方網(wǎng)站就很可能是用戶在尋找的網(wǎng)站，排名可能相應(yīng)提高。比如在SEO領(lǐng)域，“點石互動”具有品牌效應(yīng)。雖然搜索“SEO博客”時點石網(wǎng)站排名不在第一，但是有很多人直接搜索“點石”或“點石互動”，也會對網(wǎng)站推廣排名有影響。我們可以看到，“點石互動”首頁標題中完全沒有出現(xiàn)“SEO博客”這個詞，但搜索“SEO博客”時排名一直不錯。

6、brand name search

If a brand name or domain name itself has been a lot of user search, the brand marketing network official website it is very likely that the user looking for website, ranking may be increased accordingly. For example, in the field of SEO," stone interaction" with a brand effect. Although the search" SEO blog" stone website rank is not the first, but a lot of people search" stone" or" stone interaction", also on the website promotion effect. We can see," stone interactive" front-page headline in the complete absence of a " SEO blog" this word, but a search for "SEO blog" ranking has been good.

　　7.重復(fù)搜索以及相應(yīng)的點擊
　　用戶第一次搜索，點擊一個網(wǎng)站推廣之后，可能沒有找到有用的答案。單擊“返回”按鈕再次來到網(wǎng)絡(luò)營銷搜索引擎搜索結(jié)果頁面，點擊另一個網(wǎng)站，才找到對自己有幫助的結(jié)果。這種行為模式可能影響到這兩個網(wǎng)站的排名。

7、repeat the search and click on the appropriate

The first time a user search, click on a web site promotion, may not find useful answers. Click the" back" button again to network marketing search engine search results page, click on another site, found on their own to help the results of. This kind of behavior patterns may affect these two website ranking.

　　總結(jié)：在網(wǎng)絡(luò)營銷中，用戶行為對網(wǎng)站推廣排名的影響是很明顯的，希望本文對大家在做網(wǎng)絡(luò)優(yōu)化的時候能夠起到一點幫助作用。